Driving clarity, engagement, and brand impact across corporate communications
At Phillips 66, Efren Cavazos translated complex concepts into
visual clarity while leading a focused creative team. His work
elevated internal communications, drove B2B engagement, and
supported a more cohesive brand experience across departments.
Executive Communications: Directed internal
messaging for Human Capital and Sustainability teams to support
enterprise alignment.
Content Performance: Produced award-winning
reports that increased reader engagement by
14%.
Team Leadership: Led a 5-person design team and
boosted creative productivity by 30% through
improved workflows and tools.
CRM-Driven B2B Marketing: Supported lead
generation by optimizing campaigns through CRM platforms and
strategic creative execution.
