ConocoPhillips - Strategic Campaign Execution & Brand Systems

Efren Cavazos led creative direction across key initiatives at ConocoPhillips, aligning design execution with business strategy to improve brand consistency, streamline workflows, and drive measurable impact.

• Business-Focused Creative Strategy: Directed multichannel campaigns that increased online visibility by 17%.
• Brand Alignment & Message Retention: Improved brand consistency by 20% and internal message retention by 15%.
• High-Volume Project Management: Managed over 15 concurrent projects with 30% fewer revisions and 20% higher engagement.
• Cost-Saving Process Optimization: Streamlined vendor operations, saving over $100K annually.