Efren Cavazos led full-spectrum creative direction across digital, print, social, and internal platforms—ensuring brand consistency, cross-channel cohesion, and measurable performance across the enterprise.

• Global Digital Rebrand: Directed a complete digital rebrand and managed the creative pipeline across all business units.
• Operational Efficiency: Consolidated web assets from 18K to 5K, contributing to an increase of $4M in annual revenue.
• Award-Winning Execution: Oversaw 13 recognized campaigns, boosting digital engagement by 40%.
• Creative Team Leadership: Managed a 6-person team and enhanced overall brand recognition by 23%.