Café Diario - Branding & Packaging Design

Brewing a bold identity that blends shelf impact with storytelling.

Led brand strategy and packaging system development to support retail visibility, SKU expansion, and long-term consistency across channels.

Created a modular packaging system to keep flavors and formats organized while preserving a unified brand signal on shelf and online.

Built supporting marketing collateral—from POS materials to sell sheets—that reinforces hierarchy and messaging so partners can merchandise confidently.

PROJECT

Cafe Diario Brand Refresh

CLIENT

Cafe Diario

EXPERTISE

Creative direction and identity systems

Cafe Diario packaging lineup with coffee bags and cups
Cafe Diario Olla coffee bag mockup
Cafe Diario Regular coffee bag mockup
Cafe Diario Espresso coffee bag mockup
Cafe Diario boxed coffee product packaging
Cafe Diario coffee brand thumbnail image