Revamp of the Texas Women in Higher Education (TWHE) Website

Background

The Texas Women in Higher Education (TWHE) organization has long been dedicated to empowering women in academic institutions across Texas. However, its online presence did not reflect its mission. The old website was outdated, lacking a cohesive design strategy, and featured an old logo that did not resonate with its target audience. Recognizing the need for a modern, impactful digital identity, TWHE embarked on a comprehensive website revamp.

Objectives

1. Refresh the Brand Identity: Create a modern logo that aligns with TWHE’s mission and appeals to higher education professionals.

2. Develop a User-friendly Website: Design a website that is visually appealing, easy to navigate, and responsive across devices.

3. Enhance User Engagement: Increase traffic and interaction on the website to foster a sense of community among members and target audiences.

Strategy

The project began with a series of stakeholder meetings to understand the needs and perspectives of TWHE members. The design strategy was centered around three key elements:

1. Logo Redesign A new logo was created to symbolize strength, unity, and progress, reflecting the values of TWHE.

2. Modern Aesthetic The website’s design included clean lines, contemporary typography, and a color palette that complements their new logo while ensuring accessibility and readability.

3. Content Strategy: The content was organized into clear categories, including events, resources, and member spotlights, making it easier for users to find information relevant to them.

Implementation

The development of the new website involved collaboration with a web design firm experienced in creating sites for nonprofits and educational organizations. The implementation phase included:

• User Interface (UI) Design: A focus on creating an intuitive layout that prioritizes user experience.
• Responsive Design: Ensuring the website was accessible on all devices, from desktops to smartphones.
• Search Engine Optimization (SEO): Incorporating SEO best practices to improve visibility in search results.

Results

Upon launching the new website, TWHE saw a remarkable transformation:

• Increased Traffic: The website quickly gained traction, with over 3,000 monthly viewers in the first few months post-launch.
• Enhanced User Engagement: Increased engagement through newsletter sign-ups, event registrations, and social media interactions.
• Positive Feedback: Members praised the fresh look and user-friendly navigation. The new logo and design strategy resonated with current and prospective members.