Over 20 years of experience as a digital marketer and graphic designer known for creating innovative marketing strategies and visually compelling materials that effectively engage diverse audiences and elevate brand stories.
Crafting visually compelling marketing materials for digital and print channels, from email campaigns, campaign metrics, to social media graphics and website designs. With my expertise in digital marketing, I excel at crafting captivating visuals that powerfully communicate brand stories and messages.
My commitment to integrating creativity with strategic thinking sets my approach apart. I don’t just deliver aesthetically pleasing designs; I create targeted solutions that drive engagement and conversion. My dedication to quality and innovation inspires confidence, fostering strong client relationships built on trust and proven results. I am passionate about transforming insights into actionable marketing strategies that elevate brands and achieve their goals.
Master of Science in Marketing, Digital Marketing Specialization - 2024
Bachelor of Business Administration - BBA, Marketing - 2024
Full Stack Web Development - Certificate - 2019
Associate's Degree, Graphic Design - 1999
Responsible for conceptualizing and implementing design solutions for marketing strategies, with experience in branding and managing multi-platform campaigns, digital marketing, and graphic design. Demonstrated leadership and project management skills in coordinating a range of design initiatives.
Ensured seamless support across multiple segments by actively collaborating with both the design team and copywriters.
Collaborated with the design team and copywriters to support multiple segments and product lines. Crafted the company-wide branding guidelines and executed digital materials for the marketing department.
just a few words from people I've worked with
I worked with Efren extensively for 6+ years, often traveling with him to various photo shoots around the country. He was fantastically organized, thoughtful, and motivated both me, the crew, and his fellow SLB colleagues with a gentle manner that brought out the best in everyone. Efren is one of those wonderful art directors that you develop a healthy rapport with and that you're more than happy to go the extra mile on his behalf. Traveling for extended periods of time together often shows a person's true colors and personality, and I can say that Efren is a genuinely nice person, interesting, pleasant to be with, and thoughtful about his craft and work. I hope we get to work together again down the road.
Robert Seale Owner, Robert Seale Photography, Inc.I had the privilege to work with Efren on several projects and he always brought "outside the box" ideas and was quick to construct a plan for implementation. The two years we worked together at Schlumberger, I quickly realized that Efren is very dedicated to his work and has such great work ethic. He is a critical thinker and always delivered the results needed. I found it easy to work with Efren and he enjoyed sharing his knowledge and expertise wherever needed.
Jeanelle Lopez Quality Assurance Specialist at SchlumbergerIt is a real honor for me to have the opportunity to recommend Efren as an excellent professional but even more important as a wonderful human being. During the years we worked together for Schlumberger as Art Directors, Efren demonstrated an impeccable professional ethic, exquisite creativity and above all, adaptability at the different times when the circumstances of "learning & growth" put us to the test. Efren took initiatives for his growth and transition to areas that were out of his comfort zone which position him today as an excellent and versatile creative. I won a friend for life with him and his beautiful family ... ohhh also expect donuts every Friday even though he knows you are on a diet!
Jacqueline Vera Senior Art Director at SchlumbergerEfren is a multitalented art director. His ability to combine conceptual, creative and
strategic thinking make him an asset to any creative project or campaign.
During our time together at Schlumberger, I found Efren to be very easy to work with. His
dedication to his craft was evident and I saw him push himself to constantly add to his
skill set. He recently completed a course in full stack web development and was able to
immediately start applying his newly acquired skills to his job.
I highly recommend Efren for his ability to be both creative and analytical and proven
success at Schlumberger executing creative visions by collaboratively working with marketing
managers and strategists and a creative team.
I worked both directly and indirectly with Efren for more than 6 years. He was an instrumental team member, and lead Art Director for the group. His design skill was a showcase to others on the team. Efren’s desire to always contribute in meaningful ways meant he was proactive on projects within the team, but also in his personal life where he attended school to learn new programming skills. He takes part in AIGA as a board member, and is always trying to improve his skillset. Efren is a punctual, responsive team player, and can run projects from start to completion. He would be an asset on anyone's team.
Andrew Burwell Digital Strategist at SchlumbergerI had the pleasure of working with Efren for several years at Schlumberger. Our roles frequently crossed and Efren always provided exactly what I needed, when I needed it. I've always found him to be ambitious, inquisitive, and self-motivated to find creative solutions in challenging conditions. His skillset and personal demeanor are an asset to any team.
Eric Taylor Web Manager at Kelsey SeyboldPlease feel free to reachout.