Welcome to my portfolio

Hi, I’m an award-winning digital marketer and graphic designer focused on delivering impactful
digital solutions.

Over 20 years of experience as a digital marketer and graphic designer known for creating innovative marketing strategies and visually compelling materials that effectively engage diverse audiences and elevate brand stories.

Download my resume
Efren Cavazos smiling and crossing his arms

About Me

Crafting visually compelling marketing materials for digital and print channels, from email campaigns, campaign metrics, to social media graphics and website designs. With my expertise in digital marketing, I excel at crafting captivating visuals that powerfully communicate brand stories and messages.

My commitment to integrating creativity with strategic thinking sets my approach apart. I don’t just deliver aesthetically pleasing designs; I create targeted solutions that drive engagement and conversion. My dedication to quality and innovation inspires confidence, fostering strong client relationships built on trust and proven results. I am passionate about transforming insights into actionable marketing strategies that elevate brands and achieve their goals.

Education

Western Governors University

Master of Science in Marketing, Digital Marketing Specialization - 2024

Western Governors University

Bachelor of Business Administration - BBA, Marketing - 2024

University of Texas

Full Stack Web Development - Certificate - 2019

Art Institute of Houston

Associate's Degree, Graphic Design - 1999

Senior Graphic Designer

ConocoPhillips
October 2022 - Present

Responsible for conceptualizing and implementing design solutions for marketing strategies, with experience in branding and managing multi-platform campaigns, digital marketing, and graphic design. Demonstrated leadership and project management skills in coordinating a range of design initiatives.

  • Direct the design and execution of B2B marketing assets, achieving a 17% increase in online engagement through strategic alignment with brand messaging.
  • Cultivate strong collaboration with marketing and communications teams to launch engaging campaigns that clarify corporate messaging and align with our overall initiatives. This teamwork is significantly enhancing how our messages resonate with our audience.
  • Generate innovative and marketable ideas rapidly, leveraging high emotional intelligence to collaborate effectively with others and resolve conflicts.
  • Manage diverse projects while focusing strongly on deadlines and high-quality graphic standards. This approach enables me to optimize campaign deliverables and ensure accessible resources, helping the team stay on track and achieve our goals.

Senior Graphic Designer

Phillips 66
September 2020 - October 2022

Ensured seamless support across multiple segments by actively collaborating with both the design team and copywriters.

  • Directed award-winning creation of Human Management Capital and Sustainability Reports, leveraging data insights to boost online engagement by 14%.
  • Oversaw a comprehensive B2B marketing campaign in digital and print, utilizing advanced CRM tools and analytics to achieve business goals and enhance strategies.
  • Mentored and developed a high-performing creative team, leading to increased campaign productivity and enhancing team capabilities for long-term marketing goals.

Art Director

Schlumberger
July 2013 - April 2020

Collaborated with the design team and copywriters to support multiple segments and product lines. Crafted the company-wide branding guidelines and executed digital materials for the marketing department.

  • Led a comprehensive UX and content strategy overhaul, reducing website pages by 72%, boosting monthly users by 75%, and driving an additional $4 million in annual revenue.
  • Strategized and directed 13 award-winning B2B campaigns, elevating brand visibility across nine product lines and increasing market share by 13%.
  • Updated our corporate branding for digital platforms, including social media, while leading a creative team of six, demonstrating strong leadership and adaptability in digital marketing.

Skills

Leadership and Management

  • Inspiring and managing creative teams (designers, writers, videographers)
  • Project management and timeline coordination
  • Collaboration with marketing and sales teams

Creative Strategy

  • Brand identity creation and evolution
  • Concept development for campaigns
  • Creating and maintaining cohesive brand identities

Design and Content Expertise

  • Advanced graphic design skills (Adobe Creative Suite, Figma, etc.)
  • Photography and visual media curation
  • Storytelling and visual communication expertise

Communication and Presentation

  • Delivering impactful presentations to stakeholders
  • Building and communicating brand guidelines
  • Client relationship management

Technology and Tools

  • Proficiency in design tools (e.g., Sketch, InDesign, Photoshop)
  • Experience with digital and print media
  • Familiarity with web design and UX/UI principles

Problem-Solving and Innovation

  • Developing creative solutions under tight deadlines
  • Managing crisis situations and adjusting creative strategy
  • Balancing innovation with business objectives

Testimonials

just a few words from people I've worked with

Contact Me

Please feel free to reachout.