25+ Years | $4M+ in Revenue Impact
| 15+ Awards
| 350K+
Monthly Users Reached
Hello
I’m
Efren Cavazos
I’m a Creative Executive Marketing Strategist Brand Leadership
With over 25 years
of experience in digital marketing, branding, and creative direction, I specialize in building brand
ecosystems that perform. From strategic leadership to creative execution, I bridge the gap between
marketing vision and measurable results—engaging diverse audiences and elevating brand stories with
purpose and precision.
What I Offer
Transforming Strategies into Seamless Digital Experiences
Growth Strategy & Digital Transformation
I lead the development of data-driven marketing strategies that scale brands,
optimize digital ecosystems, and generate measurable growth. From performance funnels to automation, I
align creative and technology to accelerate ROI.
Brand Vision & Cross-Functional Leadership
I unify brand vision with organizational goals—mentoring teams, guiding creative
direction, and collaborating across departments to deliver campaigns that inspire, convert, and scale
across platforms.
Brand Architecture & Positioning
I define and structure brand identity systems that differentiate and dominate.
Through audience segmentation, value propositions, and messaging strategy, I help brands own their
category and communicate with clarity.
Efren Cavazos
Creative Director | Brand Strategist | Growth-Focused Leader
Biography
As a Senior Creative Director with over 25 years of experience, I specialize in aligning business goals with powerful brand storytelling and digital strategy. My leadership spans cross-functional teams, integrated campaign planning, and high-impact design execution. I thrive in collaborative environments where creative thinking meets business performance.
Website
efren-cavazos.com
Email
efren.cavazos@gmail.com
Phone
832-370-7322
Education
Western Governors University
Master of Science in Marketing
2024-2024
Western Governors University
Bachelors of Science in Business Administration/Marketing
2020-2024
Art Institute of Houston
Associates of Applied Science in Graphic Design
1997-1999
My Leadership Philosophy
I lead by aligning vision with execution. Whether managing high-stakes campaigns or mentoring creative teams, I believe in empowering others to own the outcome. My approach is rooted in strategy, collaboration, and measurable impact—built on 25+ years of creative leadership experience across Fortune 500 environments.
Key Pillars
- Strategic alignment between brand and business
- Team empowerment through clarity and accountability
- Agile marketing operations that deliver performance
My Approach: The ICON Method®
The ICON Method is my proprietary brand transformation framework. It aligns identity, messaging, systems, and growth strategy—so your brand doesn’t just look good, it performs.
I — Identity
Clarify your brand’s purpose, voice, positioning, and visuals—building a strategic foundation that stands out and scales.
C — Communication
Craft clear, compelling messaging that connects, converts, and builds meaningful relationships across every channel.
O — Optimization
Build and refine your digital systems—web, automation, CRM, and analytics—for a scalable, conversion-ready brand experience.
N — Navigation
Drive long-term growth through performance marketing, retargeting, testing, and data-informed strategic decisions.
Marketing Strategist
Creative Director
Marketing Leader
Marketing Strategist
Creative Director
Marketing Leader
Marketing Strategist
Creative Director
ConocoPhillips
October 2022 - Present
Senior Graphic Designer
Reporting directly to senior leadership, I develop innovative
B2B marketing materials—from brochures to social media content—that maintain brand consistency and
boost online engagement. I collaborate with human resources, investor relations, and business
development teams to craft compelling campaigns that enhance brand positioning and message clarity,
while managing a high-volume project portfolio with strict deadlines and top-tier graphic standards
to optimize campaign effectiveness and resource efficiency.
- - Develop cutting-edge B2B marketing materials, including brochures and social media content, ensuring brand consistency and increasing online engagement by 17%.
- - Collaborate with corporate communications, investor relations, and business development teams to create compelling campaigns that enhance brand positioning and message clarity.
- - Manage high-volume project portfolios, maintaining strict deadlines and top-tier graphic standards to optimize campaign effectiveness and resource efficiency.
- - Reduced $100K in marketing spend - identified cost-saving opportunities for external vendor/agency spending, printing costs for events, and digital advertising.
Phillips 66
July 2020 - October 2022
Senior Graphic Designer
In my role as Senior Graphic Designer, I developed award-winning
Human Capital Management and Sustainability Reports that boosted online engagement. I led integrated
B2B marketing campaigns using advanced CRM tools and analytics, while managing a cross-functional
creative team to drive impactful results.
- - Developed award-winning Human Capital Management and Sustainability Reports, leveraging data-driven insights and innovative design strategies to achieve a 14% increase in online engagement
- - Collaborate with corporate communications, investor relations, and business development teams to create compelling campaigns that enhance brand positioning and message clarity.
- - Led the development and execution of comprehensive B2B marketing campaigns across digital and print mediums, integrating advanced CRM tools and analytics to optimize performance and drive measurable business outcomes.
- - Managed and mentored a cross-functional team of designers and a copywriter, enhancing marketing and merchandising strategies across multiple channels, resulting in improved team productivity and campaign effectiveness.
Schlumberger
July 2013 - April 2020
Art Director
In my role as Art Director, I streamlined a website from 18,000 to
5,000 pages, boosting monthly users from 200,000 to 350,000 and increasing annual revenue by $4M.
Led 13 award-winning design campaigns and modernized digital branding, guiding a creative team of
six in impactful B2B marketing initiatives.
- - Led the transformation of user experience design, streamlining 18,000 website pages to 5,000, which increased monthly users from 200,000 to 350,000 and boosted annual revenue by $4M, demonstrating expertise in analytics and user engagement strategies
- - Orchestrated 13 award-winning design campaigns, enhancing brand visibility across nine product lines, showcasing proficiency in executing innovative B2B marketing strategies that drive measurable business growth.
- - Modernized corporate branding and identity for digital channels, including social media, leading a team of six in creative design and content strategy, underscoring leadership and adaptability in evolving Marketing Strategy & Digital Execution landscapes.
