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Years Experience
Hi I’m Efren Cavazos
With 25 years of design experience, a Master’s in Digital Marketing, and multiple industry certifications, I fuse creative expertise with strategic, data-driven execution. As a digital marketer and designer, I help businesses sharpen their visual identity, enhance their online presence, and generate measurable growth through smart branding and performance marketing—especially in search and lead generation.
I specialize in creating and executing campaigns that not only look great but deliver results—driving traffic, leads, and long-term brand value. My focus is on delivering real, measurable outcomes while remaining adaptable as your business evolves. By prioritizing collaboration and open communication, I ensure that our work consistently drives value and positions your brand to thrive over time.
About Me
I partner with clients from startups to established brands, helping them navigate digital marketing challenges with creative and strategic expertise. With 17 design awards and a results-driven approach, I deliver measurable outcomes—whether optimizing websites, refining brands, or improving underperforming strategies for long-term success.
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Years Experience
Projects Completed
Design Awards
Certifications
Degrees
About Me
I’ve had the opportunity to partner with a wide range of clients—from startups to established B2B and B2C brands—helping them navigate the complexities of digital marketing. With 17 design awards and a track record of performance-driven results, I bring both creative excellence and strategic insight to every engagement. Whether it’s optimizing websites for search, refining brand presence for better engagement, or auditing underperforming strategies, my focus is always on achieving clear, measurable business outcomes. I not only help clients execute effective marketing—but also understand what’s not working, why it’s happening, and how to fix it for long-term success.
I’m committed to building lasting partnerships through genuine care and understanding. I approach every project with the mindset that your success is my success—taking the time to understand your business, its goals, and the unique challenges you face. This allows me to develop tailored strategies that go beyond short-term fixes and support sustainable growth.
HubSpot: AI Micro-InternshipHubSpot: Inbound MarketingGoogle: Marketing AnalyticsGoogle: Attract and Engage Customers
Google: Email MarketingGoogle: E-commerceDigital MarketingFront-End Web Developer (MERN Stack)
Masters in Digital Marketing
SpecializationBachelors in Business Administration /
MarketingAssociates in Graphic DesignMy Skills
100%
Graphic Design
100%
Creative Direction
99%
Brand Guidelines
99%
Responsive Web & Mobile Design
98%
Digital Marketing
98%
Search Engine Optimization (SEO)
98%
Email Marketing Automation
98%
CRM Management (HubSpot)
my Portfolio
Testimonials
“Efren Cavazos is a skilled and innovative graphic designer known for delivering standout results. With a sharp eye for detail, bold creativity, and a passion for excellence, he creates designs that engage and exceed expectations. A natural leader and collaborator, Efren brings clarity, vision, and impact to every project."
Tricia Himebaugh | Digital Media, Strategic Content Creator, External Relations“I worked closely with Efren for over six years, often traveling together for photo shoots across the country. He’s an organized, thoughtful, and motivating art director who brings out the best in everyone around him. Efren leads with a calm, collaborative style that earns trust and inspires extra effort. Beyond the work, he’s genuinely kind, creative, and a great person to be around. I’d gladly work with him again anytime.”
Robert Seale | Corporate Advertising Photographer“I had the privilege to work with Efren on several projects and he always brought "outside the box" ideas and was quick to construct a plan for implementation. The two years we worked together at Schlumberger, I quickly realized that Efren is very dedicated to his work and has such great work ethic. He is a critical thinker and always delivered the results needed. I found it easy to work with Efren and he enjoyed sharing his knowledge and expertise wherever needed. ”
Jeanelle Lopez | Quality Assurance Regulatory Affairs Manger“It’s an honor to recommend Efren—not only as a talented creative professional, but as a truly exceptional human being. While working together at Schlumberger, Efren showed remarkable ethics, creativity, and adaptability during times of challenge and growth. He consistently stepped beyond his comfort zone to evolve as a versatile and forward-thinking art director. I gained both a trusted colleague and a lifelong friend… and yes, he’ll still bring donuts on Fridays, even if you’re on a diet!”
Jacqueline Vera Durcharne | Brand Consultant | Brand Identity | Art Director
Challenge: Launch a sub-brand for athletes under Enfusia, shifting from a female-focused wellness tone to a bold, performance-driven identity.
Goals: Appeal to both male and female athletes while preserving Enfusia’s premium perception.
Strategy:Position recovery as essential to performance—not indulgent.
Execution:Developed messaging, taglines, and campaign copy centered on strength and discipline. Branding: Created bold packaging with high-contrast type and mobile-optimized layouts for retail and digital impact.
Branding:Created bold packaging with high-contrast type and mobile-optimized layouts for retail and digital impact.
Deliverables: Brand identity, custom packaging design, custom illustrations.
Results:Muscle Rehab captured a new performance-focused market and expanded brand reach.
Challenge: Outdated website misrepresented the brand, resulting in low engagement and unclear communication of services.
Goals: Redesign the site to reflect Patco’s industry expertise, improve credibility, and drive qualified inquiries.
Strategy: Position Patco as a high-trust, solutions-first partner through clear messaging and intuitive UX.
Execution: Rewrote web content to emphasize benefits over features, integrated trust signals, and streamlined calls to action. Improved site speed and refined layout to support navigation and conversions.
Branding: Applied updated visual styling with modern layouts, performance-focused UI, and service-forward hierarchy.
Deliverables: Full website redesign, optimized assets, performance audit, and CMS training for internal updates.
Results: 40% drop in bounce rate, 2× increase in inquiries, and stronger client confidence in Patco’s capabilities.
Challenge: Refresh packaging in a saturated market to reflect the brand’s inclusive mission and stand out on retail shelves.
Goals: Create a visual identity that feels approachable and premium, while making coffee selection easier for everyday customers.
Strategy: Reframe coffee as a daily ritual for everyone, blending origin storytelling with clear, friendly language.
Execution: Developed product naming conventions and messaging around flavor and simplicity. Designed packaging with bold color blocks, minimal typography, and subtle illustrations to reflect blend origin and tasting notes.
Branding: Created a flexible label system that supports shelf visibility and brand recognition without losing charm.
Deliverables: Packaging design, custom illustrations, iconography, and retail mockups.
Results: Increased retail interest, improved shelf presence, and a reported boost in sales within the first quarter.
Challenge: Transform a startup brand into an enterprise-level presence in a legacy-dominated industry.
Goals: Modernize the brand, clarify services, and generate qualified leads through a high-converting digital experience.
Strategy: Align brand identity and messaging with business growth, streamline digital funnel integration.
Execution: Rebranded the company, developed a custom WordPress site, and integrated Salesforce-connected lead capture forms. Created messaging playbook and structured service offerings for clarity and conversion.
Branding: Designed a modern identity system including logo, color palette, typography, and visual guidelines.
Deliverables: Brand strategy, identity system, custom website, messaging playbook, marketing collateral.
Results: Brand repositioning supported scalable growth and streamlined lead generation. Metrics pending client input.
